Translation for "la compra por impulso" to english
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Translation examples
En 1952, el economista Hawkins Stern describió un fenómeno que llamó compras por impulso de sugestión, que se desencadena cuando un comprador ve un producto por primera vez y visualiza la necesidad de tenerlo.4 En otras palabras, los compradores ocasionalmente compran productos no porque los quieran sino por la forma como le son presentados.
In 1952, the economist Hawkins Stern described a phenomenon he called Suggestion Impulse Buying, which “is triggered when a shopper sees a product for the first time and visualizes a need for it.” In other words, customers will occasionally buy products not because they want them but because of how they are presented to them.
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