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Die Blockbuchungen hatten Hollywood jahrelang über Wasser gehalten, da es Kinobetreiber zwang, unter Umständen bis zu fünfzig miserable bis mittelmäßige Filme abzunehmen, um an zwei oder drei aussichtsreichere zu gelangen.
Block booking had sustained Hollywood for years. Under it, exhibitors might be compelled to take as many as fifty dreadful to mediocre pictures in order to get perhaps two or three more promising ones.
Am 9. Juli 1927 ordnete die Federal Trade Commission das sofortige Ende der Blockbuchung an, ein System, nach dem Kinobetreiber verpflichtet waren, nicht nur die begehrten Spielfilme eines Studios abzunehmen, sondern mehr oder weniger alle seine Produktionen.
On July 9, the Federal Trade Commission (FTC) ordered an immediate end to the system known as block booking, wherein motion picture theaters were required to take all or most of a studio’s output, not just its more desirable pictures.
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