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Another interesting development is being pioneered by various start-up companies, such as Ineas in Europe or GeneraLife in the US. These insurers sell traditional insurance products via the internet, but use e-business technology for consistent outsourcing.
Diverses start-up telles qu'Ineas en Europe et GeneraLife aux Etats-Unis connaissent un développement intéressant : elles commercialisent des produits d'assurance traditionnels via Internet, mais utilisent aussi cette technologie dans le cadre d'une stratégie d'externalisation systématique.
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